By: Rick Cote - MiddleOak® Wholesale Distribution managerCompeting with Direct Sales & Captive Agency Insurers in Personal (and Commercial) Lines
March 25, 2015; 1:00 to 4:00 p.m. Eastern Time
$79 - Click here to register.
Are you tired of all the insurance commercials that shout "Price! Price! Price!"? Are you sick of the silly claim that someone's exposures to loss can be analyzed and priced in 15 minutes or even 7 ½ minutes? How about losing business to someone selling an inferior product yet claiming, "SAME COVERAGE, Better Value"? If so, then sign up for the new 3-hour webinar called "Competing with Direct Sales and Captive Agency Insurers in Personal (and Commercial) Lines." While the focus is primarily on personal lines where direct sales and captive agency companies dominate the marketplace, the first hour addresses both P&C lines and many of the principles discussed throughout the webinar are applicable to both. VU webinar questions can be sent to bestpractices@iiaba.net.
If you ask the average person on the street to name a great classic or collectible car you'll probably get names like Model T, Camaro, Mustang, T-Bird, Corvette, Trans Am, Cadillac, VW Beatle or foreign manufacturers such as Mercedes, Ferrari, Porsche, Lamborghini or Jaguar. But then if you ask them to name a car that was a bust expect to hear the Yugo, Pinto, Pacer, Gremlin, and in a classic case of massive over-hype - the entire Edsel line. I recall a contemporary review of the Yugo stating the only good thing about the car is the great radio which helped to drown out the loud noises made by the rest of the car. The Chevy Vega was said to start rusting as soon as it left the showroom. Deserved or not a car name can bring powerful or disturbing images to mind.
