National Website  

Hawaii site 

Navigating WordPress 

Sitemap Sample (can be flexible based on a states needs) State Site Map Taxonomy.docx 

Taxonomy: BIG-Big I Website Content Management Guide-140824-125347.pdf 

Topics/Categories Vs. Tags: categories, broad, tags more niche  

Organization: Content can be assigned to parent pages 

Insurance   Agency Management  Resources  VU  News  

All pattern pages on each new site (these are your building blocks for the page/posts. Patterns and blocks can be custom or dynamic and pull content based on type, taxonomy, etc.) 

Patterns and Blocks: Show creating a page/post and how to add blocks 

Custom  Dynamic 

Importance of images (Sus working on a stock agreement hopefully) 

The power of cloning: clone pages you love to reuse all the fancy patterns 
Show shared content blocks 

Block or page-based 
 

Recording content creator training: https://drive.google.com/file/d/1WH3x9Y-IoDcHTa7Te2saDGY0qM-LT3fR/view 

Time stamped outline for content creator training: Word Press Training Outline.docx 

Training environment: The new Gutenberg editing experience – WordPress.org 

Page Templates.docx 

Things you can do now:  

Landing pages will likely need new copy to play into the various blocks. Consider quick soundbites describing each landing page/programs purpose with a conversational headline. Begin drafting this content and establishing your team’s more conversational tone. Note copy length in styles and try to keep it about the same.  

CTAs will be easier and varied, consider how you can use land pages to sell other products and services. Create “call to action copy” for webinar areas, programs and events that can be used for marketing purposes. Become a member, event attendance, government affairs, donate now, E&O, sign up for market access, etc.   

Images: Anytime you have leftover subscription images at the end of the month, download some that fit into the styles you’ve seen. Think local. Regional landscape, business professionals as your members do business, lines of business art (homes, businesses, restaurants, contractors, etc.) JPG please, for now, SMB may suggest going for the biggest file in your subscription (however, seems under 1MB)?  

PDFs need abstracts to be posted: Review any PDFS you will be uploading and draft a headline and an abstract/sub head to go with them. PDFS will be posts and will need some context. This will also aid in searchability.  

About us: How can you enhance your about us page, begin crafting your story and how you’ve supported agents  

Don’t forget member prospects: Update your Join/Belong content to speak to your benefits, think concise overview of your most popular benefits with an oh by they way, we also do X, x, x,….  

Integrations: make note of any integrations you currently have. WordPress APIs are generally easy to use, but planning is key. Currently, we see no issue with Growth Zone integrations as that content is housed on their WordPress platform.  

How do you want to organize the content in the future using the sitemap? Does everything have a natural home in the new organizational structure? Remember to explore as if you are an agent who has minimal knowledge of the Big I but knows their business. Where would they go for your resources?  

Things you can do now:  

Purge: delete any content or make note of any content you do not want to bring over. Our if it’s easier, simply make a running list of the content you want to keep. Include notes if you need to go back and make edits or updates. This can be done by program managers if you need a lift. Review your google analytics and create a few data driven guidelines to help ease decision fatigue. Consider deleting pages that haven’t been visited in a year, or use the most popular pages to help you prioritize.   

Start aligning pages you want to retain into each section. Sections include Learn, or Education and Trainings; Agency Management Solutions, Get Involved and Find Insurance. Update a spreadsheet with your links.  

Prioritize content you want to move first—color code or use tabs to make it easy to visually manage. 

Home page and main landing pages 

Events w/deadlines, coming soon. 

Older and historical content (based on reverse chronological order)