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2024 Best Practices Study Update

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The annual Best Practices Study (BPS) originated in 1993 as an initiative by the Independent Insurance Agents & Brokers of America (or Big I) to help its members build and maintain the value of their most important assets, their agencies. By studying the leading agencies and brokers in the country, the information provides member agents with meaningful performance benchmarks and business strategies that can be adopted or adapted for use in improving agency performance, thus enhancing agency value. Over 31 years later this work continues in partnership with Reagan Consulting providing important financial and operational benchmarks and the Study is recognized as one of the most thoughtful, effective and valuable resources made available to the industry. 

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  • Introduction, Overview, Summary

  • Analysis of Agencies. Key Metrics by Agency Revenue Category
    • Under $1.25M in revenue
    • Between $1.25M and $2.5M in revenue
    • Between $2.5M and $5.0M in revenue
    • Between $5.0M and $10.0M in revenue
    • Between $10.0M and $25.0M in revenue
    • Over $25.0M in revenue

  • Cross Category Comparison
    • Profile
    • Revenue Overview
    • Acquisitions
    • Account Stratification
    • Revenue Growth
    • Revenue Growth by Line of Business
    • Sales Velocity
    • Pro Forma Expenses
    • Profitability
    • Rule of 20
    • Technology
    • Productivity
    • Staffing
    • Average Book Serviced
    • Average New Commissions
    • New Producer Hiring + More.

  • Glossary of Terms Used

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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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