 ALEXANDRIA, Va., Sept. 10, 2013 – Trusted Choice®, the consumer branding program for independent insurance agents and brokers, has retained MARC USA’s Chicago office for a new marketing campaign that will promote the independent agent voice and the tailored array of services from Trusted Choice® members. “MARC USA demonstrated that they can provide a strategic and creative point of difference for Trusted Choice® that will enable our members to bring a strong collective voice to their own markets,” says Robert Rusbuldt, Trusted Choice® president. “We believe that MARC USA’s thought provoking campaign will challenge consumers to rethink their current ’direct’ and ‘captive’ insurance agent relationships and investigate using a Trusted Choice® agent who can offer choice and advocacy.” MARC USA will implement integrated marketing and advertising initiatives that will include television advertising, print, direct and digital for both the B2C and B2B markets.
“Understanding the challenge of professional organizations to bring its members together under a banner of common goals is an area of expertise for us,” says Jean McLaren, MARC USA, Chicago, president. “MARC USA looks forward to promoting the tremendous opportunity independent insurance agents have by joining together under the Trusted Choice® brand to gain market share.”
The new campaign will launch with print, direct and through digital channels beginning in January, 2014.
MARC USA is a national full-service integrated marketing communications firm known for creating game-changing business solutions through big ideas, insight and the creative application of new technology. With offices in Chicago, Miami and Pittsburgh, 200 employees and more than $320 million in annual billings, it is one of the largest independent agencies in the country. Services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion. For more information, go to www.marcusa.com. Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 25,000 independent insurance agencies and brokerage firms and 70 leading insurance companies. For more information, go to www.TrustedChoice.com.
Founded in 1896, the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”), is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million independent insurance agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.
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