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2024 Press Releases

Big "I" provides numerous resources to assist consumer and general business writers, editors, and producers with insurance-related or small business-related stories. The Big "I" has knowledgeable staff sources as well as hundreds of local agent spokespeople located in communities across the nation who are available to answer questions from reporters and serve as news sources on insurance-related consumer issues.

To speak to a Big "I" source or locate an independent agent to interview in your local area, contact IIABAs Media Relations Department at (800) 221-7917 or by email:

Media questions: Susan Bonner or Will Jones.

Below are just a few of the topics that Big "I" experts have addressed in recent media interviews:

Auto Insurance
Choosing the Right Insurance
College Students/Graduates and Insurance
Finding the Right Insurance Agent
Holiday Safety Issues
Homeowners Insurance
Home-Based Business Insurance
Insuring Jewelry and Collectibles Life Insurance
Pet Insurance
Renters Insurance
Small Business Insurance Needs
Teen Drivers
Travel Insurance
Umbrella Liability Policies
Wedding Insurance

In the News

Trusted Choice Agents are Making the Headlines.

Watch and Read Today!

Big ‘I’ Releases 2024 Market Share Report

ALEXANDRIA, VA, June 27, 2024—The independent agency channel is holding ground and showing slow, steady gains in lines of business penetration, including homeowners insurance, according to the Big “I” 2024 Market Share Report.

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The Big ‘I’ Launches AI Marketing Toolkit

ALEXANDRIA, VA (June 20, 2024) – As artificial intelligence (AI) continues to evolve, it stands as a growing tool that is reshaping how independent agents should approach insurance marketing. To help independent insurance agents get started with AI, the Big “I” released the Trusted Choice® AI Marketing Toolkit, designed to equip independent agents with the latest tools to leverage AI to elevate client interactions, fine-tune communications and more.

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Survey: Most Americans Do Not Fully Understand Insurance Coverage...Yet 86% Say They Do

ALEXANDRIA, VA, June 18, 2024—Consumers have many questions about insurance coverage, and a new survey shows that even the most discerning policyholders do not fully understand the intricacies. Ahead of National Insurance Awareness Day on June 28, Trusted Choice–the national consumer brand representing the members of the Independent Insurance Agents & Brokers of America (the Big “I”)–surveyed consumers about their insurance acumen.

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Invest Awards 3 Academic Scholarships

ALEXANDRIA, VA, June 13, 2024—InvestSM, the insurance industry’s premier insurance education program, has awarded $20,000 in scholarships to three students pursuing insurance-related degrees. A nonprofit organization, Invest works in high school and college classrooms across the U.S. to educate, train and attract the next generation of insurance professionals.

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Big ‘I’ Praises Fannie Mae, Freddie Mac for Postponing Guidance for Property Insurance Requirements

WASHINGTON, D.C., May 9, 2024— On Wednesday, Fannie Mae and Freddie Mac announced the postponement of a June 1 implementation of updates to their selling and servicing guides to clarify various lender and servicer responsibilities related to monitoring and verifying property insurance coverage.

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As Flood Risks Increase, Consumers Are Overlooking Flood Insurance

ALEXANDRIA, VA (April 24, 2024) –Flooding is the most common natural disaster and can cause severe damage to homes and businesses. However, a recent survey revealed that only 14% of Americans have flood insurance, so why aren’t more consumers considering coverage? The answer is two-fold: first, many consumers mistakenly believe that their homeowners or renters insurance policies already cover flood-related damage; in addition, many consumers think that a flood will not impact their property because they are far from bodies of water.

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Survey: Women are Powerful Insurance Purchasers

ALEXANDRIA, VA (March 20, 2024) – As women are celebrated during Women’s History Month, a new survey released today by Trusted Choice–the national consumer brand representing the members of the Independent Insurance Agents & Brokers of America (the Big “I”)–found that women are increasingly taking charge of their financial security and insurance decisions.

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New Survey Reveals How Independent Insurance Agents Are Adapting to the Hard Market

ALEXANDRIA, VA (February 28, 2024)–In what ways are independent insurance agents adapting to the hard market? Trusted Choice–the national consumer brand representing the members of the Independent Insurance Agents & Brokers of America (the Big “I”)–examines that question in-depth in its newly released report, Navigating the Hard Market: How Independent Agencies Are Reacting.

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