ALEXANDRIA, VA, September 4, 2024 – In today's rapidly evolving economic landscape, navigating the complexities of a hard insurance market continues to be a challenge for independent insurance agents. To help them overcome these challenges and thrive, the Big “I" has expanded its Trusted Choice® Hard Market Toolkit, offering the latest updates on market trends, economic indicators and strategic insights along with enhanced communication and retention strategies.

“As the insurance industry continues to deal with these difficult conditions, independent insurance agents are faced with both obstacles and potential opportunities for growth and adaptation," said Charles Symington, Big “I" president & CEO. “Our goal is to empower independent agents with the insights and tools they need to confidently navigate the current market, support their clients and drive sustainable business growth."
The newly expanded resource – which builds upon the toolkit first published in July 2023 – covers a wide range of updates and strategies, including:
          ●      Updated market conditions
          ●      Selling strategies in a hard market including overcoming objections and cold-calling scripts
          ●      CCommunication strategies
          ●      How to drive retention
          ●      How to stop a cancellation
          ●      Refreshed email templates

“We understand that each agent-client relationship is unique and our toolkit is designed to offer flexible, actionable insights that agents can tailor to their specific business and clients' needs," added Kevin Brandt, executive director of Trusted Choice®. “For independent agents, effectively communicating with clients is paramount to navigating the hard market. This updated guide will help agents stay proactive, informed and agile."

This guide is free to Big "I" member agencies and their staff, courtesy of Trusted Choice, the national brand for independent insurance agents. To learn more or to access the Trusted Choice® Hard Market Toolkit Expansion, visit the Big “I" website.

About the Independent Insurance Agents & Brokers of America (the Big “I")
Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I") is the nation's oldest and largest national association of independent insurance agents and brokers, representing approximately 25,000 agency locations united under the Trusted Choice brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.