Trusted Choice® exceeded its goal of 15,000 Facebook “shares” during the month of August in its fourth annual social media campaign to raise money for Make-A-Wish.

 

For every “share” from the Trusted Choice Facebook page during the month of August, Trusted Choice donated $10 to Make-A-Wish. Trusted Choice committed to donating a minimum of $100,000 and a maximum of $150,000 with this campaign and reached the goal of 15,000 “shares” on Friday morning, Aug. 29.

 

This is the fourth year Trusted Choice has held a social media campaign to benefit Make-A-Wish. Since the first campaign in 2011, Trusted Choice has sponsored wishes for 29 children with life-threatening medical conditions, and before year-end will provide 71 grants to Make-A-Wish chapters through a $532,500 local sponsorship initiative. The social media campaigns have raised more than $620,000 and the grant activity an additional $1,057,500. Collectively, Trusted Choice has raised more than $1.7 million for Make-A-Wish since 2011.

 

The social media campaign has also successfully promoted Trusted Choice to a broader audience. During the month of August, Facebook users “shared” 18,586 posts from the Trusted Choice Facebook page.