TrustedChoice.com has successfully launched its new commercial lines platform, making the site a much richer online resource for business owners and managers. For independent agents and their IA carrier partners, the addition of commercial lines effectively doubles the audience to which they can market themselves and enables
businesses to identify and connect with the right insurance agencies and companies for their business needs.
TrustedChoice.com, which is drawing traffic in the range of 200,000 visitors monthly, already offers personal lines insurance leads and referrals to Trusted Choice members.
Agencies can choose to participate in just the personal lines or commercial lines side of TrustedChoice.com, or bundle the two together for special pricing.
"Commercial insurance has long been a stronghold of the independent agent. But we've been seeing a lot of companies start to attempt to move into the space given the size of the opportunity," said Charles "Chip" Bacciocco, CEO of CAP/TrustedChoice.com. "The addition of commercial lines on TrustedChoice.com is a proactive move to retain and even build market share."
TrustedChoice.com will also launch additional marketing efforts around the commercial side, to attract even more commercial traffic to the site.
"We've always had some commercial traffic hitting the site since TrustedChoice.com relaunched in July 2013, and passed along plenty of quality business leads to agents. This enhancement will allow us to expand our reach in the commercial space, and make sure that those leads are going to the best agents to serve the unique needs of each visitor," said Bacciocco.
TrustedChoice.com generated nearly 200,000 site visits in September, and is on pace to attract more than 1.5 million visits during 2014. The portal provides insurance shoppers with accurate and useful insurance information across all areas of insurance; comparative real-time quotes on personal auto and homeowners insurance; and the ability to find a local independent insurance agent to serve their needs.