TRUSTED CHOICE® AD CAMPAIGN LAUNCHES
New Ad Strategy Begins with Ads on Fox News
ALEXANDRIA, Va., Oct. 5, 2006—Trusted Choice® television advertising returns next week when ads touting the benefits of using the more than 6,600 participating agencies hit the nation’s airwaves.
Ads on Fox News are the first to run in this year-long advertising campaign. Trusted Choice® is now running ads for two weeks every month on different cable stations, including CNN, the Travel Channel, the Weather Channel and more.
“Trusted Choice® advertising is heading in a new direction, strategically,” says Big “I” CEO Robert A. Rusbuldt. “Running ads on popular cable TV stations for two weeks out of every month maximizes consumer’s exposure to Trusted Choice®. The increased frequency of national Trusted Choice® ads, combined with more agencies than ever before running tie-in ads in conjunction with the national campaign, lead to a greater consistency of exposure to consumers. This will reinforce to consumers that using a Trusted Choice® agency is the smart, safe and preferred way to buy insurance.”
Trusted Choice® will be running ads on Fox News starting Monday, October 9, 2006 for two weeks. Trusted Choice® will be advertising during popular programs such as Fox & Friends, Hannity & Colmes, On the Record with Greta van Susteren, The Big Story, From the Heartland, War Stories and more. Fox News is a leader in election coverage and has high ratings, making it a natural choice for national TV advertising.
“The programs, times and channels have been carefully selected to reach the Trusted Choice® target market,” says Trusted Choice® Executive Director Dave Evans. “Trusted Choice® has worked hard to coordinate with our membership to ensure their customized agency advertisements do just the same. This ad campaign will be the most effective to date, driving consumers to the Trusted Choice® Web site and their local Trusted Choice® agencies to ensure they receive the choices and coverage they deserve.”
Evans notes that branding is about building consumer awareness of excellence and experience.
“Successful brands ensure consumers receive excellent service and/or products. Trusted Choice® agencies have a pledge of performance for consumers, and advertising is just one component of ensuring that customers are aware that buying insurance from a Trusted Choice® agency is the smart way to buy insurance,” says Evans.
Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications.
Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for nearly 6,600 independent insurance agencies, brokerage firms, their branch locations and 39 leading insurance companies.
Web address: www.TrustedChoice.com.
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