ALEXANDRIA, Va., March 5, 2014 — The Independent Insurance Agents & Brokers of America will host a webinar titled “How to Compete with Direct Writers in Personal Lines…Combating Low-Cost Advertising with Coverage and the Independent Agent Advantage” on Wednesday, March 12, 2014 starting at 2:00 p.m. EDT.

 

This webinar is designed to assist insurance agents and others in explaining to insureds why insurance is not a commodity, why price should not be the determining consideration in choosing an insurance company/policy, and why they cannot rely on insurance advice from consumer websites and publications and, in all too many cases, from within the insurance industry itself.

 

TITLE:  “How to Compete with Direct Writers in Personal Lines…Combating Low-Cost Advertising with Coverage and the Independent Agent Advantage”

 

PRESENTERS:       
  Tim O’Brien, managing director of Amaden Gay Agencies in East Hampton, N.Y.
  Bill Wilson, Big “I” associate vice president for education and research and Big "I" Virtual University director

 

DATE:             Wednesday, March 12, 2014

 

TIME:              2:00 – 4:00 p.m. Eastern

 

REGISTRATION:       
Journalists interested in this webinar, please send an email to margarita.tapia@iiaba.net with “March 12 Webinar” in the subject line.

 

COST:             Complimentary for members of the media

 

“Many consumers, reporters and even some agents occasionally fall prey to common misconceptions about insurance,” says Bill Wilson, Big “I” associate vice president for education and research and Big "I" Virtual University director. “This webinar will focus on clarifying a few myths by using examples and comparisons that can be easily shared with consumers about various insurance products.”