ALEXANDRIA, VA, April 6, 2021—The Big “I" and Trusted Choice® are excited to announce the launch of Trusted Choice's redesigned website with an improved user experience and easier access for Big “I" members to free marketing resources and programs.
Trusted Choice helps Big “I" members leverage marketing resources to excel in local marketing. The new website features a streamlined ordering process for free custom marketing materials, including two new campaigns, “You Do You" and “The Big Picture," which is also the first campaign available in Spanish. The site also features the ability to share content directly to Facebook and Twitter, an improved monthly social media content calendar and a resource library of documents, videos and webinars.
“We're proud to offer a cutting-edge website experience to help Big 'I' members connect with insurance consumers," says Kasey Connors, vice president of marketing operations at Trusted Choice. “Curating a strong and trustworthy presence in their digital communities is crucial for independent agencies, and this new site makes it easier than ever for members to access the plethora of resources available to them through Trusted Choice."
Trusted Choice's brand recognition continues to be strong, with consumers 44% more likely to recommend Trusted Choice independent agencies than agencies without Trusted Choice branding, according to Comscore. More than 9 in 10 agents felt the use of the Trusted Choice logo in their marketing was beneficial to the growth of their business, according to a 2020 study.
“The marketing and co-branding resources available on our new site allow Big 'I' members to augment their digital presence while still maintaining the strength of their local brand and independence," said Kevin Brandt, executive director of Trusted Choice, “and most of the assets we offer on the site are free to use."
Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I") is the nation's oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice® brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.