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Trusted Choice® Reaches Make-A-Wish® Goal Early

Third annual social media awareness campaign reached 15,000 shares on Aug. 26.

The Trusted Choice® campaign to raise money for Make-A-Wish while promoting the independent insurance agency brand with consumers was a success.

For each “share” from the Trusted Choice Facebook page throughout the month, Trusted Choice donated $10 to Make-A-Wish. Trusted Choice was committed to donating a minimum of $100,000 and a maximum of $150,000 during this campaign.

All of the content posted by Trusted Choice throughout the month on the page could be shared and counted toward the campaign. Examples of Facebook content include photos from local events where Trusted Choice has supported Make-A-Wish, Trusted Choice consumer content and coverage of the Trusted Choice chopper at the well-known Sturgis Motorcycle Rally in South Dakota.

Companies helped support the campaign by sharing the content from the Trusted Choice Facebook page on their own personal and company Facebook pages and encouraging followers to do the same.

The official hashtag for the campaign is #TrustedChoiceShare. Tweet the link to the Trusted Choice Facebook page and include #TrustedChoiceShare at the end.

For more information, review the campaign guide for companies, agents and brokers.

In 2012, the campaign reached 3.9 million unique consumers per week at its peak and raised $150,000 for Make-A-Wish.