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Websites and Social Media

Effective Websites and Social Media presence are great tools to grow your agency, expand your brand, build relationships, and sell more policies.

 




This free resources guide walks your agency through the important advantages of having a chatbot, and how it can lead your agency to improved customer satisfaction, as well as helping relieve staff with already strained workloads. Chatbots offer almost unlimited service potential to customers while online.
Online ADA- & Accessibility-related lawsuits are being filed more frequently than any other tech-related litigation. Check our ACT'sresources to help you understand the steps your agency needs to take to make your website accessible for all (and stay out of E&O trouble!)
Accessibility means considering as many people as possible when developing your online presence. It doesn’t just mean that your website will load on their device. An accessible website is one that can be used by anyone, no matter the circumstances.
There is growing acceptance that agents and brokers can benefit from effective use of the social web. Yet, the opportunity presented by the social web is not without risk. There are traditional concerns surrounding such issues as privacy, errors and omissions, security, and protecting proprietary information, and new issues surrounding the concepts of transparency and personal vs. company brand.
The purpose of this Social Networking/Media policy (hereinafter referred to as the policy) is to establish clear and reasonable guidelines for the use of social media and networking sites.
The goal is to become a part of the industry conversation and promote web-based sharing of ideas and exchange of information. Social Media is to be used to convey information about company products and services, promote and raise awareness of AGENCY’S brand, search for potential new markets, communicate with employees and customers to brainstorm, issue or respond to breaking news or negative publicity, and discuss corporate, business-unit and department-specific activities and events.
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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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