When considering an important purchase, where do consumers research? Online and possibly from a mobile device. That's why it's crucial for your agency to have a mobile-friendly website with lots of great content that emphasizes your experience in the marketplace. Add social media, a robust Trusted Choice profile, and an understanding of SEO and your agency will make the right impression with the right customer.
1. Create a Robust, Mobile-friendly Website Today's consumers want a website that's mobile-friendly and easy to navigate. Your website should make it easy for prospects to submit an inquiry. If a website does not provide the needed functionality from any device, 66% of viewers will not continue.
Website Development and Hosting Resources
Resources to Improve and Test Your Site's Mobile Responsiveness
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2. Develop a Content Strategy Content is king, but it doesn't have to be overwhelming. By creating a content strategy, you'll show new consumers your understanding of the marketplace and give policyholders a reason to come back to your website. Get your staff involved, share the work with staff, or look to resources like Trusted Choice for content to post.
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"Who" is your agency?- About Us: tell your agency's story, agency locations, and hours of operation
- Staff Listing: photos, direct email and phone numbers, areas of expertise (should a shopper be looking for a certain line of insurance)
- Community service affiliations, Trusted Choice logo and pledge, volunteer positions
- Repair tips and tricks, BBQ safety and recipes.
- Preparations for storm season and flooding and other local situations.
- Offer additional services through your agency.
Getting Started
- Create a complete profile
- Follow and engage your business clients and community leaders
- Share new or relevant content from your website
- Share posts of your staff and community engagements
- Look to Trusted Choice for relevant and customizable content
- Host a video series
- Promote posts and advertise on social is affordable
| Keep the content coming!Choose a cadence that keeps your agency on their minds but that is not too overwhelming
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