Sample of a customizable one page ad available for agents to use.
Trusted Choice is excited to announce the launch of its new advertising campaign – the “Freedom Campaign”.
These days, people are looking for an insurance agent to help them find the right coverage at the right price. What they don’t realize is that not all agents are created equal. An independent agent is not trapped by one company, but can pick and choose from many to get more customized coverage and a better value. This concept is foundation of the “Freedom Campaign”.
Eye-catching humor
The campaign uses humor to draw attention to this startling realization, and celebrates the advantage of the independent agent. Trusted Choice company partners can find examples of the new advertising materials (print, online, direct, and radio) can be found in the Company Collaboration Center. To access the artwork, log-in, and go to the File Cabinet under Freedom Campaign. A presentation about the campaign presented by MARC USA, the advertising agency that created campaign and strategy, is also available. If you’re not already a Trusted Choice company partner, learn more about the campaign.
Effectiveness by the numbers
Consumer research conducted during the development of the campaign yielded compelling results:
- 86% of consumers said they liked the new ads
- 84% agreed that independent agents are better suited to fulfill their insurance needs
- 78% would be more likely to use a Trusted Choice independent agent