LIBERTY NORTHWEST JOINS TRUSTED CHOICE®
Portland, Oregon-based company is the latest addition to growing brand
ALEXANDRIA, Va., Feb. 8 - Liberty Northwest Insurance Corp., based in Portland, Ore., has joined a growing number of leading carriers that are participating in the Trusted Choice® branding movement—the national consumer branding campaign created to educate consumers about the benefits of using independent insurance agents and brokers.
Trusted Choice® was created by the Independent Insurance Agents & Brokers of America (the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. Just three years after its inception, thousands of independent insurance agencies and brokerages throughout the country are participating in the branding program as are 29 leading companies.
“Liberty Northwest has a strong commitment to independent agents, who are crucial to building and maintaining strong and lasting relationships with our customers,” says Liberty Northwest President and CEO Matt Nickerson. “The Trusted Choice® program shows customers the added-value they get from independent agents and emphasizes the personalized service, expertise and tailored product choices agents provide for consumers.”
“We welcome Liberty Northwest to Trusted Choice® and look forward to a long and mutually beneficial relationship,” says Ronald A. Smith, CPCU, Trusted Choice® Board chairman and president of Smith, Sawyer & Smith, Inc., a Rochester, Ind.-based independent insurance agency. “The addition of another strong company shows the continuing growth and vibrancy of the Trusted Choice® brand and what it stands for.”
“Like the other Trusted Choice® companies, Liberty Northwest understands the value of brand excellence to consumers,” says Big “I” CEO Robert A. Rusbuldt. “We are excited the company has joined the Trusted Choice® branding movement. We eagerly look forward to working with them to carry the Trusted Choice® message to their consumers as well as to their appointed agencies.”
Liberty Northwest, a regional company of Liberty Regional Agency Markets, provides automobile, homeowners, commercial multi-peril, motorcycle, boat, fire, casualty, workers’ compensation and other types of property and casualty insurance to individuals and businesses.
Ten national insurers are Trusted Choice® company partners: Encompass Insurance, Markel Insurance Company, MetLife Auto & Home, Ohio Casualty Insurance, Drive Insurance from Progressive, Rain and Hail Insurance Service, Safeco Insurance and three Unitrin, Inc. divisions: Kemper Auto and Home, Unitrin Business Insurance and Unitrin Specialty.
A total of 18 regional companies are Trusted Choice® company partners: Allied Insurance, America First Insurance, Capital Insurance Group, Central Insurance Companies, Colorado Casualty, Consumers Insurance, GoAmerica Auto Insurance, Golden Eagle Insurance, Hawkeye-Security Insurance, Indiana Insurance, Liberty Northwest Insurance Corp., The Main Street America Group, Maine Mutual Group, Montgomery Insurance, National Security Fire & Casualty, Peerless Insurance, Selective Insurance Group and Summit Insurance (R.I.). InsurBanc, a federal thrift bank created by the Big “I,” is a Trusted Choice® strategic partner.
The Trusted Choice® brand is being promoted nationally through a combination of advertising, company partner ingredient branding, public relations, member agency marketing and Internet communications.
All media direct consumers to www.TrustedChoice.com, where they will find the Trusted Choice® Agency Locator and consumer information on relevant insurance topics.
Trusted Choice® is the consumer marketing identity for thousands of independent insurance agencies and brokerages and their branch locations. These firms offer a choice of insurance companies and policies, customization of policy coverage, and consumer advocacy support. Web address: www.TrustedChoice.com.
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