TRUSTED CHOICE® TV AD FLIGHT BEGINS SEPT. 12
Targeted placement to ensure maximum exposure
ALEXANDRIA, Va., Aug. 16, 2005—Trusted Choice® television advertising returns to a TV set near you for two weeks next month when ads touting the benefits of using more than 5,100 participating agencies and their branch locations hit the nation’s airwaves.
The nationwide ad flight begins Sept. 12 and ends Sept. 25. The ads, which will be seen by millions of consumers from coast to coast, will run on widely watched cable channels ESPN, Fox News, Turner Network Television (TNT), The History Channel and Home & Garden Television (HGTV).
In all, 57 spots will air during many top-rated cable shows, including “SportsCenter” and Major League Baseball on ESPN, “The O’Reilly Factor” on Fox News, primetime programming on HGTV, primetime movies on TNT and The History Channel’s popular “Modern Marvels” show. Click here to view the complete ad schedule.
“Each program the spots will appear on has been carefully selected to ensure that we achieve maximum reach in the Trusted Choice® target audience,” explains Ronald A. Smith, CPCU, president of Smith, Sawyer & Smith, Inc., a Rochester, Ind.-based Trusted Choice® agency, and chairman of the brand program’s Board of Directors. “This advertising will help educate millions of consumers on the benefits of using a Trusted Choice® agency— choice of policies, customized coverages and advocacy support.”
These highly targeted ad placements will further build consumer awareness and recognition of the Trusted Choice® brand as well as its participating agencies, says Trusted Choice® Executive Director Jeffrey A. Myers.
“This ad flight will complement the two cable television ad flights (in March and May) that Trusted Choice® has run thus far in 2005, as well as the online advertising campaign run in June and July,” Myers explains. “We are very excited about the heightened level of consumer awareness of the Trusted Choice® brand that will be created through this campaign.”
Myers also urges participating Trusted Choice® agencies to run local tie-in ad campaigns to compound their benefit from the nationwide ad flight.
“Each Trusted Choice® agency can leverage this nationwide ad flight by running a local ad campaign using the customizable TV, radio and print ads,” explains Myers “It’s easy to use these advertising materials to get double local exposure.”
Participating agencies can be preview and order the ‘tag-able’ TV and radio ads at www.TrustedChoice.com by logging onto the “Agents/Brokers” area and then clicking on “Advertising.” The print ads can be previewed and downloaded directly from this section as well. Also, helpful information about how to launch a local advertising campaign as well as “how-to” information about buying and placing advertising is available in the “Advertising” section.
“Now is the time to take advantage of this excellent advertising opportunity. For a relatively small investment an agency can double its exposure with local consumers as the Trusted Choice® for insurance and financial services,” concludes Myers.
Thirty leading insurance companies are participating in Trusted Choice®. Ten national insurers are Trusted Choice® company partners: Encompass Insurance, Markel Insurance Company, MetLife Auto & Home, Ohio Casualty Insurance, Drive Insurance from Progressive, Rain and Hail Insurance Service, Safeco Insurance and three Unitrin, Inc. divisions: Kemper Auto and Home, Unitrin Business Insurance and Unitrin Specialty.
A total of 19 regional companies are Trusted Choice® company partners: Allied Insurance, America First Insurance, Capital Insurance Group, Central Insurance Companies, Colorado Casualty, Consumers Insurance, GoAmerica Auto Insurance, Golden Eagle Insurance, Hawkeye-Security Insurance, Indiana Insurance, Liberty Northwest Insurance Corp., The Main Street America Group, Maine Mutual Group, Missouri Employers Mutual Insurance, Montgomery Insurance, National Security Fire & Casualty, Peerless Insurance, Selective Insurance Group and Summit Insurance (R.I.). InsurBanc, a federal thrift bank created by the Big “I,” is a Trusted Choice® strategic partner.
The Trusted Choice® brand is promoted nationally through a combination of advertising, company partner ingredient branding, public relations, member agency marketing and Internet communications. All media direct consumers to www.TrustedChoice.com, where they will find the Trusted Choice® Agency Locator and consumer information on relevant insurance topics.
Trusted Choice® is the consumer marketing identity for more than 5,100 independent insurance agencies and brokerage firms and their branch locations. These businesses offer individual and business consumers a choice of insurance companies and policies, customization of policy coverage, and consumer advocacy support. Web address: www.TrustedChoice.com.
###